NCDV - "House Hunt"

J. Walter Thompson London

J. Walter Thompson London London, Regno Unito

32746

Titolo	House Hunt
Agenzia	J. Walter Thompson London
Campagna	House Hunt
Cliente	National Centre for Domestic Violence
Marca	NCDV
Data di Prima Diffusione/Publicazione	2013 / 3
Settore	Fondazioni caritatevoli, Volontariato
Trama	The campaign uses the everyday situation of an estate agent showing a couple around their dream home, but the usual sales patter is replaced by descriptions with a violent undertone. The estate agent’s descriptions include: ‘Double-glazed so no-one will hear your screams’ and ‘be careful on these steep stairs, easy to fall down. Accidentally, of course.’ As the estate agent finishes showing the couple around the house and proceeds to lock the door, the copy ‘1 in 4 women will suffer abuse behind closed doors’ is shown on screen followed by ‘there is a way out’. The ad ends by showing how viewers can get in touch with NCDV.
Tipo di Media	Televisione
Lunghezza	70 seconds
Casa di Produzione	Rattling Stick
Advertising Manager	Steve Connor
Director	Steve Cope
Executive Creative Director	Russell Ramsey
Art Director	Andy Smith
Copywriter	Ryan Lawson
Agency Producer	Anna Howard
Account Director	Emily Medhurst
Production Company Producer	Kate Taylor
Editor	Tim Hardy
Sound	Munzie Thind