Steve Cope
Director at 2AM, London
London, Regno Unito
TitoloThe Big C
Agenzia
Campagna The Big C
Cliente World Child Cancer
Marca World Child Cancer
Data di Prima Diffusione/Publicazione 2016 / 3
Settore Istituzioni/Associazioni
Slogan Let's Help Even the Odds
Filosofia The idea behind the film is simple, yet powerful - two children from different backgrounds play with the same wooden block, which starts as a toy in the hands of the Western child. In 30 seconds, the block travels towards a child in Bangladesh, transforming into an enormous crate, growing progressively bigger and bigger as it makes its journey. The goal of this striking metaphor is to bring to life the fact that, in the UK, a child diagnosed with cancer has an 80 per cent chance of survival, whereas in Bangladesh, they have only 10 per cent. 
Tipo di Media Televisione
Lunghezza
Casa di Produzione
Sound Company
Post Production Company
Art Director
Copywriter
Account Director
Director
Executive Producer
Producer
Producer
Production Manager
Direttore della fotografia
Direttore della fotografia
Sound Designer
Offline Editing Company
Offline Editor
Visual Effects Supervisor
Post Production
Grading
CGI

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