Die Mobiliar - "Moving Box Furniture"

Jung von Matt/Limmat Werbeagentur AG

Jung von Matt/Limmat Werbeagentur AG Zürich, Svizzera

Premi

6000

Marca: Die Mobiliar
Paese: Svizzera

Cliente: Die Mobiliar

Titolo	Moving Box Furniture
Brief	Mobiliar is the oldest Swiss Insurance Company. While being a very traditional brand «Die Mobiliar» still has interesting insurance offers for a young target audience. Unfortunately, the young people are not aware of this. That’s why we didn’t create an advertising campaign, but something useful for the target audience. Something that really has a benefit for them – based on an important insight. When young people move to a new apartment, they usually don’t have appropriate furniture. That’s why we created «Moving Box Furniture», moving boxes that can be turned into furniture after the move. The creative furniture showed the young people, that «Die Mobiliar» has helpful offers for them and made the old brand a talking piece among the young target audience.
Agenzia	Jung von Matt/Limmat Werbeagentur AG
Campagna	Moving Box Furniture
Cliente	Die Mobiliar
Marca	Die Mobiliar
Posted	Dicembre 2020
Settore	Assicurazioni
Trama	Mobiliar is the oldest Swiss Insurance Company. While being a very traditional brand «Die Mobiliar» still has interesting insurance offers for a young target audience. Unfortunately, the young people are not aware of this.
Tipo di Media	Case Study
Chief Creative Officer	Dennis Lück
Creative Director	Sören Schröder
Art Director	Regine Cavicchioli
Art Director	David Hanselmann
Graphics	Merlin Obrero
Product Design	Patrick Müller
Designer	Boris Stoll
Copywriter	Cla Campell
Strategist	Dennis Hofmann
Strategist	Florence Scherer
Project Manager	Jasmin Jost
Project Manager	Valeria Vuckovic
Production Company Producer	Tina Aich
Production	Studio Lardo
Film Camera	Matthias Kappeler