| Titolo | Innocent |
| Agenzia | Wieden + Kennedy |
| Campagna | Smell Em Who's Boss |
| Cliente | Procter & Gamble |
| Marca | Old Spice |
| Posted | Aprile 2017 |
| Settore | Deodoranti |
| Tipo di Media | Televisione |
| Lunghezza | |
| Creative Team | Erik Fahrenkopf |
| Creative Team | Max Stinson |
| Creative Team | Matt Mulvey |
| Creative Team | Lawrence Mililli |
| Production | Erika Madison |
| Production | Chris Capretto |
| Production | Emma Wilcockson |
| Production | Mark Hall |
| Editing Company | Kirk Baxton |
| Editing Company | Nate Gross |
| Post Produzione | Toby Loui |
| Post Produzione | Brittany Carson |
| Director | Steve Ayson |
| Agency | Wieden + Kennedy |
| Marketing Director | Janine Miletic |
| Brand Manager | Mathew Krehbiel |
| Brand Manager | Danny Suich |
| Creative Director | Erik Fahrenkopf |
| Creative Director | Max Stinson |
| Copywriter | Matt Mulvey |
| Art Director | Lawrence Melilli |
| Integrated Executive Producer | Erika Madison |
| Production Company Producer | Chris Capretto |
| Account Manager | Georgina Gooley |
| Account Manager | Nick Pirtle |
| Account Manager | Michael Dalton |
| Casa di Produzione | MJZ |
| President | David Zander |
| Executive Producer | Emma Wilcockson |
| Line Producer | Mark Hall |
| Direttore della fotografia | Robert Elswit |
| Editing Company | Exile Editorial |
| Editor | Kirk Baxter |
| Editor | Nate Gross |
| Assistant Editor | Zaldy Lopez |
| Post Produzione | Toby Louie |
| Head of Production | Jennifer Locke |
| Executive Producer | Carol Lynn Weaver |
| Special Effects / VFX | The Mill LA |
| Executive Producer | Sue Troyan |
| Production Company Producer | Chris Harlowe |
| Coordinator | Rustie Burris |
| Special Effects / VFX | James Allen |
| 2D Artist | Narbeh Mardirossian |
| 2D Artist | Andy Dill |
| 2D Artist | Alex Candlish |
| 2D Artist | Jale Parsons |
| 2D Artist | Don Kim |
| 2D Artist | Lisa Ryan |
| 2D Artist | Brad Scott |
| 2D Artist | Chris Payne |
| 3D Artist | Michael Lori |
| Matte Painting | Andy Wheater |
| Matte Painting | Nathan McKenna |
| ORIGINAL MUSIC | Walker |
| Executive Producer | Sara Matarazzo |
| Producer | Abbey Hickman |
| Sound Designer | Brian Emrich |
| ORIGINAL MUSIC | Joint |
| Music Composer | Noah Woodburn |
| Music Composer | Tim Ribner |
| Production Company Producer | Sarah Fink |
| ORIGINAL MUSIC | Woodwork |
| Music Composer | Philip Kay |
| Production Company Producer | Rachel Wood |
| Production Company Producer | Andy Oskwarek |
| Vocal Arrangement | Walker |
| Vocals Producer | Abbey Hickman |
| Mix Company | Lime Studios |
| Assistant Engineer | Ben Tomastik |
| Assistant Engineer | Peter Lapinski |
| Executive Producer | Susie Boyajan |
| Company | Company 3 |
| Artista | Sean Coleman |
| Color Producer | Matt Moran |
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