Fridays For Future - "We Don't Care"

FRED & FARID Los Angeles

FRED & FARID Los Angeles Los Angeles , Stati Uniti

12542

Questo spot fa parte della collezione ACT Responsible

Marca: Fridays For Future
Paese: Stati Uniti

Cliente: Fridays For Future

Titolo	We Don't Care
Agenzia	FRED & FARID Los Angeles
Campagna	We Don't Care
Cliente	Fridays For Future
Marca	Fridays For Future
Data di Prima Diffusione/Publicazione	2022 / 3
Settore	Enti per la difesa dell'ambiente, degli animali
Trama	The film introduces a cast of casually cool pre-teens who question the legitimacy and purpose of climate change concerns directly to the camera. Juxtaposing the same rhetoric stubbornly upheld over the last three decades with these fashionable adolescents, the spot establishes urgency while its stars skateboard, sing, and mess around without a care in the world. Although the energy of the film is lighthearted, enriched with the flair of a ‘90s public service announcement, the message at its core is paramount. We need to turn familiar apathy into serious concern, and serious concern into immediate change. Ending with an earnest call-to-action, Fridays for Future reminds us: “if we don’t care about climate change, who will?”
Problema	If current generations don’t care about the future of our planet, who will?
Tipo di Media	Web Film
Lunghezza	91 seconds
Chief Creative Officer	Fred & Farid
Creative Director	Nicolas Berthier
Art Director	Radouane Guissi
Copywriter	Ciana Alessi
Account Supervisor	Jules Chaffiotte
Executive Producer	Amanda Van Caneghem
Director	dream inc.
Cinematografia	Amos le Blanc
Production Company Producer	Julia Fae
Wardrobe / Stylist	Briana Walden
Stylist Assistant	Namwan Preechapatananon
Assistant Director	Julia Fae
Production Art Director	dream inc.
Post Produzione	dream inc.
Colorist	dream inc.
Sound Design Company	Defacto Sound
Mix	Defacto Sound