Titolo | Spread Love |
Agenzia | FRED & FARID Los Angeles |
Campagna | Longchamp X Robert Indiana |
Cliente | Longchamp |
Marca | Longchamp |
Data di Prima Diffusione/Publicazione | 2023 / 10 |
Settore | Accessori abbigliamento |
Problema | LONGCHAMP X ROBERT INDIANA ICONIC ARTWORK MEETS A UNIVERSALLY BELOVED BAG Longchamp, in collaboration with creative agency FRED & FARID Los Angeles, is celebrating American artist Robert Indiana with a new collection featuring Indiana’s famed LOVE artwork onto its iconic Le Pliage® bag. With shared values of graphic simplicity, inventive design and optimistic colors, the collection and campaign combines the emotional resonance of Indiana’s universal message with the appeal of Longchamp’s Le Pliage®. Robert Indiana played a central role in the development of assemblage art, hard-edge painting and Pop Art with work that explores American identity and the power of language. |
Tipo di Media | Web Film |
Lunghezza | |
Creative Director | Sophie Delafontaine |
Chief Executive Officer (CEO) | Jean Cassegrain |
Advertising Manager | Margaux Marshall Albaladejo |
Advertising Manager | Marie Coumes |
Chief Creative Officer | Fred & Farid |
Creative Director | Chelsea Steiger |
Art Director | Radouane Guissi |
Art Director | Kiyomi Morrison |
Agency Producer | Amanda Van Caneghem |
Account Director | Sarah Silberstein |
Strategy Director | Eileen Zhao |
Director | Tom Johnson |
Director | Sam Johnson |
Photographer | Tom Johnson |
Photographer | Sam Johnson |
Casa di Produzione | mini title |
Music Production | Actual Magic |