| Titolo | #BeFearless of Heights |
| Agenzia | Cheil |
| Campagna | #BeFearless |
| Cliente | Samsung |
| Marca | Samsung Gear VR |
| Data di Prima Diffusione/Publicazione | 2016 / 2 |
| Settore | Elettronica di comsumo e Audiovisivi |
| Slogan | Let Nothing Stop You |
| Filosofia | Samsung and Cheil Worldwide held virtual reality training sessions to find out how an exposure to challenging situations through virtual experience can help people master their fears in real life. Among nearly 7,500 applicants from Germany, Austria, Russia, Romania, Bulgaria, Hungary and the United Arab Emirates, 27 selected people took part in the four-week training. After the training, participants were ready to face their fears, and celebrated their achievement by tackling situations which they never thought possible before - either by speaking in front of a large crowd at a theatre or by venturing a zip line ride. |
| Tipo di Media | Esterna |
| Lunghezza | |
| Casa di Produzione | Markenfilm Berlin GmbH |
| Chief Creative Officer | Wain Choi |
| Creative Director | Stuart Mills |
| Creative Director | Guido Boehm |
| Creative Director | Omar Al Jabi |
| Associate Creative Director | Jax Jung |
| Art Director | Joohee Lee |
| Art Director | Jinwoo Ryu |
| Art Director | Ksenia Sapunova |
| Copywriter | Hayden Yu-Hyun Lee |
| Copywriter | Annika D'Ambrogio |
| Copywriter | Aleksandr Gumarov |
| Account Director | Eric Kang |
| Account Director | Jongbin Lee |
| Account Executive | Najeong Kim |
| Account Executive | Bo Kim |
| Account Executive | HeeJeong Lyu |
| Account Executive | Nitin Baweja |
| Account Executive | Anneta Rastopchina |
| Account Executive | Alexandra Park |
| Casa di Produzione | Oyster |
| Casa di Produzione | Vice |
| Casa di Produzione | Sugar Rush |
| Casa di Produzione | Rapid VR |
| Casa di Produzione | Skonec |
More Work
SEE ALL#BeFearless of Public Speaking
- MARCA:
- Samsung Gear VR
- AGENZIA:
- Cheil