Ultimate Software - "What I Was Told"

Zambezi

Zambezi Venice, Stati Uniti

6948

Marca: Ultimate Software
Paese: Stati Uniti

Cliente: Ultimate Software

Titolo	What I Was Told
Agenzia	Zambezi
Campagna	What I Was Told
Cliente	Ultimate Software
Marca	Ultimate Software
Data di Prima Diffusione/Publicazione	2019 / 2
Settore	Varie
Filosofia	Ultimate Software, a leading provider of human capital management (HCM) solutions in the cloud, is launching its first campaign in support of International Women’s Day, titled “What I Was Told.” The effort comes from newly appointed Agency of Record, Zambezi, and focuses on Ultimate’s culture of equality, diversity, and belonging. Ultimate employs more than 5,200 professionals worldwide, serving over 5,600 customers with employees in 180 countries. The company is especially proud that 50 percent of its total employee population, as well as 50 percent of its leadership, is female. In October 2018, Ultimate ranked #1 on Fortune’s Best Workplaces for Women list, and, in January 2019, the company was named the #1 Best Large Workplace in Technology by Fortune and Great Place to Work for the fourth consecutive year. The “What I Was Told” campaign highlights some of the challenges and stereotypes many women encounter in their careers—contrasted with Ultimate’s strong culture of equity for all, including more than two decades of supporting the advancement of women in business. The campaign includes a 30-second TV spot and a long-form edit that will run on digital platforms, as well as supporting digital assets that will raise awareness of the company’s commitment to an equitable workplace. The spot was directed by Academy Award-nominated director Lucy Walker and shot on location at Ultimate Software’s headquarters in Weston, FL.
Tipo di Media	Televisione
Lunghezza	107 seconds
Chief Creative Officer	Gavin Lester
Creative Director	Nick Rodgers
Associate Creative Director, Copywriter	Ashley Milhollin
Associate Creative Director, Art Director	Dan Rosenberg
Head of Content	Alex Cohn
Executive Producer	Andrew Gage
Producer	Nat Bricker
Group Account Director	Gordon Gray
Account Supervisor	Marcus Black-Clark
Project Manager	Emily Frankenfeld
Group Strategy Director	Ryan Richards
Production	Merman
Director	Lucy Walker
Director of Photography	Aaron Philips
Global Managing Partner	Kira Carstensen
Head of Production	Charleen Manca
Line Producer	Julian Cautherly
Editorial	Fin Studios
Editor	Ling Ly
Assistant Editor	Adam Bonsib
Color Grade	MPC
Colorist	Mark Gethin
Executive Producer	Meghan Lang
Color Producer	Rebecca Boorsma
Mix	Fin Studios
Mixer	Sean McDonald
VFX	Fin Studios
VFX Artist	Sam Winkler
Music	MoPhonics
Composer	Tony Fiala
Creative Director	Steph Altman
Head of Production	Shelley Altman