Genius Table - "Meanwhile in Kyoto"

Dentsu Inc.

Dentsu Inc. Tokyo, Giappone

5234

Titolo	Meanwhile in Kyoto
Agenzia	Dentsu Inc.
Campagna	Meanwhile in Kyoto
Cliente	Kyoto University
Marca	Genius Table
Data di Prima Diffusione/Publicazione	2016 / 1
Settore	Colleges e Universita'
Filosofia	The city of Kyoto is one of the world's most popular travel destinations, and has an abundance of history and culture that attract many travelers. But many of these travelers simply visit the usual tourist spots and then leave. So we made a series of tongue-in-cheek rule books under the title, 'MEANWHILE IN KYOTO.' By creating new opportunities for conversation, we brought shy Kyotoites and tourists into a closer relationship. The Design & Branding titled Meanwhile In Kyoto, 1 was done by Dentsu Inc. Tokyo advertising agency for product: Genius Table (brand: Kyoto University) in Japan. It was released in Jan 2016.
Tipo di Media	Packaging, Branding & Design
Art Director	Daisuke Hatakeyama
Copywriter	Marina Danjo
Copywriter	Naruki Higashi
Copywriter	Scott Lehman
Copywriter	Nae Mikuni
Copywriter	Haruko Tsutsui
Creative Director	Yoshihiro Yagi
Designer	Chihiro Kato
Director	Ryo Kagami