IKEA - "The Gathersons"

Ogilvy Worldwide

Ogilvy Worldwide New York, Stati Uniti

18815

Marca: IKEA
Paese: Stati Uniti

Cliente: IKEA

Titolo	The Gathersons
Agenzia	Ogilvy Worldwide
Campagna	Together, We Eat
Cliente	IKEA
Marca	IKEA
Data di Prima Diffusione/Publicazione	2015 / 9
Trama	Ogilvy & Mather New York and IKEA U.S. are bringing together families with their latest campaign – ‘Together, We Eat’ – part of a larger global effort by IKEA to show ways the brand supports families in their everyday lives. The fully integrated campaign celebrates diversity and new emerging traditions families have while demonstrating the breadth of IKEA’s solutions to help create a better everyday life, no matter who you are or what food means to you. ‘Together, We Eat’ showcases four modern American families and FF Gathersons Print Ad-page-001regardless of the differences, each family is brought together in the kitchen, prepping, eating, serving and connecting over food. Whether they are enjoying an elaborate home cooked meal, or a quick take out dinner, the campaign highlights how IKEA allows families to embrace who they really are. See all four families in the full: 30 anthem spot here (: 15 spots below). Additionally, the campaign’s official landing page, www.TogetherWeEat.com, includes more details on each of the families and a contest where site visitors are invited to share their favorite recipes and family memories.
Tipo di Media	Stampa e stampati
Creative Director	Darren Wright
Senior Partner, Executive Director of Digital Technology	Jason Wurtzel
Designer	Chris Allen
Creative Director, AD	Della Mathew
Managing Director	Terry Martin
Director, Project Management	Sebastian Aresco
Creative Director	Mirko Stolz
Head of Production	Matt Bonin
Producer	Jenna Gartland
Associate CD, AD	Phillip Cho
Creative Director	Chris Rowson
Creative Director	Bastien Baumann
Art Director	Justin Bettman
Agency Content Producer	Karen Rossiter
Chief Creative Officer	Corinna Falusi
Creative Director	Dave Skinner
Associate CD, AD	Juan Dominguez
Associate CD, CW	Nicky Lorenzo
Design Director	Francesco Bertelli
Artist in Residence	Weston Doty
Copywriter	Caroline Tan
Art Director	Vanessa Hobbs
Director of Planning Services	Leslie Stone
Producer	Petra Boden
Producer	Michael Payne
Executive Group Director	Lucy Lieberman
Account Supervisor	Josh Shaner
Account Executive	Alexander Cho
Associate Director, Digital Technology Management	Frank Desiderio
Senior Technology Manager, Digital	Edward Szeto
Director, Technology Serverside Practice, Digital	Nathanial Jones
Senior Application Developer, Digital	Praveen Panati
Senior Application Developer, Digital	Alice Chen
Application Developer, Digital	Lynn Maharas
Director of Quality Assurance, Digital	Raul Morales
Senior Quality Assurance Analyst, Digital	Allison Rowley
Senior DevOps Engineer, Digital	Christopher Deneen
DevOps Engineer, Digital	Matthew Ahrenstein