| Titolo | Access Codes - Board |
| Agenzia |
Grey New York
|
| Campagna |
Access Codes
|
| Cliente |
Haleon
|
| Marca |
Haleon
|
| Data di Prima Diffusione/Publicazione |
2022 / 10
|
| Settore | Medicina tradizionale
|
| Trama | We came up with an innovative way to make everyday healthcare more inclusive for those with trouble reading and seeing, and ensure that everyone has equal access to the safety information on Haleon product labels. By reimagining the power of barcodes, we were able to instantly make every existing Haleon product pack accessible without the need to redesign and redistribute product. We accomplished this through a collaboration with Microsoft's Seeing AI, where we enhanced the functionality of the app’s barcode scanner. Previously the barcode scanner activated a voice to read the product name and price. We worked with Microsoft to program all the safety warnings, instructions, ingredients, and other important text from each individual Haleon product label into the barcode—creating Access Codes the world’s first barcodes that speak all the important information from our labels aloud. |
| Tipo di Media |
Case Study
|
| Market | Regno Unito |
| Creative Agency |
WPP
|
| Executive Client Lead |
Alina Kessel
|
| Head of Strategy |
Ben Kay
|
| Chief Creative Officer |
Thiago Cruz
|
| Worldwide Chief Creative Officer |
Javier Campopiano
|
| Executive Creative Director |
Armando Flores
|
| Executive Creative Director |
Sara Worthington
|
| Clients Director |
Jason Kahner
|
| Associate Creative Director |
Eileen Matthews
|
| Global Head of Inclusion Design |
Christina Mallon
|
| Group Creative Director |
Brent Singer
|
| Global Account Director |
Jean Donahue
|
| Project Manager |
Dori Metres
|
| Associate Creative Director |
Zeus Alvarez
|
| Associate Creative Director |
Shina Lee
|
| Advertiser's Supervisor |
Haleon
|
