Beer 34 - Nakahtari Brewery - "Statue Just For Loving Beer"

Leavingstone

Leavingstone Tbilisi, Georgia

7405

Titolo	Statue Just For Loving Beer
Agenzia	Leavingstone
Campagna	Statue Just For Loving Beer
Cliente	Leavingstone
Marca	Beer 34 - Nakahtari Brewery
Data di Prima Diffusione/Publicazione	2015 / 3
Settore	Advertising Agencies
Trama	Introducing the first statues a brand put up for its customers right in the middle of the city. These guys didn’t invent anything, or win any wars. We’re honoring them just because they love beer too much. 34 - the first Georgian craft beer - wanted to reach beer fanatics - special people who can appreciate a special taste. That’s why we launched 34 with a shocking price tag - 34 Laris a bottle. In other words, it was 20 times more expensive than it’s supposed to be. In five days, we tracked the first heroes to buy 34 and crafted their personal statues. Just as the price went down to an affordable level, we revealed new local landmarks as a surprise to honor the people who love beer.
Tipo di Media	Case Study
Lunghezza	135 seconds
Sound Design Company	Betkholab
Executive Creative Director	Levan Lepsveridze
Creative Director	Giorgi Avaliani
Executive Producer	Natia Gogia
Art Director	Ia Darakhvelidze
Strategy Director	Giorgi Burchuladze
Account Manager	Nikoloz Kakhniashvili
Social Media Executive	Dito Dolidze
Social Media Executive	Beka Raminishvili
Cameraman	Guka Goliadze
Cameraman	Temo Macharadze
Cameraman	Misha Gogichaishvili
CG Supervisor	Giorgi Qobalia
Post Production	Saba Pruidze
Sound Engineer	Tato Rusia
Model Maker	Valo Imerlishvili
Model Maker	Giorgi Gordzamashvili