Stabilo Boss Highlighter Pen - "The remarkable Bertha"

DDB Group Germany

DDB Group Germany Düsseldorf, Germania

3256

Titolo	The remarkable Bertha
Brief	The Stabilo Boss campaign is all about "highlighting" great women who've been sidelined by history. Now comes the radio version. The spots are brief evocations of apparently male achievements that made history. Shortly interrupted by a female voice, highlighting a woman's overlooked contribution.
Agenzia	DDB Group Germany
Campagna	Highlight The Remarkable 2.0
Cliente	Stabilo
Marca	Stabilo Boss Highlighter Pen
Posted	Novembre 2019
Settore	Cancelleria e prodotti per ufficio
Trama	Everyone knows the phrase "Behind every great man is a great woman.".But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. Now is the time to rewrite history: with Stabilo Boss. By highlighting remarkable women and their stories.
Tipo di Media	Radio
Lunghezza	34 seconds
Chief Creative Officer	Dennis May
Executive Creative Director	Kristine Holzhausen
Executive Creative Director	Stefan Rehne
Senior Art Director	Vera Ickert
Copywriter	Teresa Berude
Managing Director	Mona Elobeid
Account Director	Philipp Starck
Junior Account Manager	Malte Kraft
Agency Producer	Lutz Brucher
Casa di Produzione	Studio Funk
Sound Editing	Timo Kockmeyer