| Titolo | Life Lolli - a lollipop designed to save lives |
| Agenzia | BBDO Düsseldorf GmbH |
| Campagna | Life Lolli |
| Cliente | Kmsz (bone marrow donation center) |
| Marca | Life lolli |
| Data di Prima Diffusione/Publicazione | 2019 / 2 |
| Settore | Ospedali e Cliniche private |
| Trama | German bone marrow donation center KMSZ wanted to send an important message about stem cell donations and underscore just how critical they can be for patients of blood cancer, sometimes their only hope for survival. The best donors are under 30 but KMSZ needed to find them and encourage them to donate. To do so, they created Life Lolli, a heart-shaped lollipop with a swab in place of a stick to collect DNA. Influencers helped spread the word on social media with #lifelolli and the lollipops were made available in stores across the country and for order online. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Chief Creative Officer | Till Diestel |
| Executive Creative Director | Kristoffer Heilemann |
| Creative Director | Andy Wyeth |
| Creative Director | Veikko Hille |
| Director | Andy Wyeth |
| Art Director | Ann-Catrin Schuchardt |
| Concept | Ann-Catrin Schuchardt |
| Art Director | Jan Schulz |
| Art Director | Julia Kinast |
| Art Director | Miguel Chordá |
| Copywriter | Christian Korntheuer |
| Copywriter | Marie-Theres Schwingeler |
| Copywriter | Jan-Philipp Michalik |
| Account Management | Marei Wilke |
| Account Management | Clara Wesemeyer |
| Project Manager | Patrick Krug geb. Heinz |
| Project Manager | Marta Zlatewa |
| Creative technologist | Martin Boeing-Messing |
| Head Of Planning | Ralf Sieke |
| Post Production | Craftwork |
| Chief Production Officer | Steffen Gentis |
| Producer | Norbert Henning |
| Producer | Juhn Kim |
| Photographer | Alexander Link |
| Casa di Produzione | Studio Funk |
| Music & Sound Design | Timo Kockmeyer |
| Director / DOP / Editor / Animation | Niklas Lemburg |
| Direttore della fotografia | Alexander Link |
| Animator - Animation | Lara Elmenhorst |
| Design Company | Peter Schmidt Group |
| PR Agency | Ketchum Germany |
| Media Agency | Fuse Werbeagentur GmbH |
| Media Agency | OMD Germany |
| Media Agency | areasolutions |
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