| Titolo | Laughing |
| Agenzia | Cheil Brazil |
| Campagna | Donate Blood |
| Cliente | Fundação Hemocentro de Brasília |
| Marca | Fundação Hemocentro de Brasília |
| Data di Prima Diffusione/Publicazione | 2015 / 5 |
| Settore | Blood/Organ Donation |
| Slogan | Donating blood don't change who you are. But it saves lives. |
| Tipo di Media | Stampa e stampati |
| Chief Creative Officer | Malcolm Poynton |
| Creative Director | Frederico Sartorelo |
| Art Director | André Rebello |
| Art Director | Lucas Amaral |
| Art Director | João Gragnani |
| Copywriter | Alair Erlon |
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