Department for Education - "It all starts with skills 1"

M&C Saatchi Group

M&C Saatchi Group Global

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Marca: Department for Education
Paese: Regno Unito

Cliente: Department for Education

Titolo	It all starts with skills 1
Agenzia	M&C Saatchi Group
Campagna	It all starts with skills
Cliente	Department for Education
Marca	Department for Education
Data di Prima Diffusione/Publicazione	2024 / 1
Settore	Istituzioni Governative e altre autorita'
Filosofia	The Department for Education (DfE) has today unveiled a major, multichannel Skills for Life campaign, ‘It all starts with skills’, which aims to inspire young people, adults and businesses to make the most of their potential. The push was developed in partnership with M&C Saatchi. Under the overarching Skills for Life brand, the new campaign acts as a rallying cry to encourage more people and employers to take advantage of the wide range of technical qualifications and training opportunities available to progress careers and grow businesses. The DfE has partnered with M&C Saatchi to develop the multichannel campaign which, for the first time, targets three key audiences at once: young people aged 14 to 19 and their influencers (such as teachers and parents), SME employer decision makers and employees, and adults aged 24 to 59. The campaign aims to capture hearts and minds amongst these audiences by tapping into the universal truth that we all have potential, but it will remain just that unless we do something with it. A motivating 40-second film, directed by Vincent René-Lortie (the director behind the acclaimed OSCAR® shortlisted short film Invincible) through The Corner Shop, shows three individuals starting a new day, as a metaphor for their untapped potential, before following their journeys as they take their first steps to learning new skills. Talent featured in the emotive campaign includes real people who are just starting out, looking to switch or considering switching careers or looking to grow their business through a range of technical qualifications, training and skills.
Tipo di Media	Esterna
Lunghezza	60 seconds
Casa di Produzione	The Corner Shop
Online Studio	Absolute Post
Creative Partner	Guy Bradbury
Creative Team	Holly Sutton-Williams
Creative Team	Dan Lacey
Managing Partner	Christian Davis
Senior Account Director	Imogen Walkden
Account Director	Isabella Forbes
Senior Account Manager	Brydie Heaphy
Senior Account Manager	Evie Nagy
Account Manager	Zizzy Lugg-Williams
Trainee Account Manager	Sonia Khanna
Head of Strategy	Sophie Lean
Senior Strategist	Shaun Okoh
Producer	Ashley Williams
Project Director	Duncan Collins
Project Director	Sophie Freeman
Digital Producer	Kevin Katende
Advertising Manager	Chloe Saklow
Advertising Manager	Laurence Russ
Advertising Manager	Louise Silous-Holt
Advertising Manager	Dawn Hirst
Advertising Manager	Laura Tiplady
Advertising Manager	Lisa Hopper
Advertising Manager	Naomi Balaam
Advertising Manager	Janina Smith
Advertising Manager	Claire Russell
Advertising Manager	Jennifer Gallagher
Advertising Manager	Poppy Morgan
Advertising Manager	Clare Carter
Advertising Manager	Elina Svantesson
Advertising Manager	Max Davey
Director	Vincent René-Lortie
Direttore della fotografia	Magnus Joenck
Executive Producer	Tess Mitchell
Producer	Ellie Fry
Post Produzione	Work Editorial
Editor	Martin Leroy
Colorist	Matt Turner
Sound Engineer	Jack Sedgwick
Sound	King Lear
Music Supervision	Lizz Harman
Music Supervision	DLMDD
Music Composer	Theo Vidgen
Stills	Picture Club
Photographer	Ben Stockley
Digital Retoucher	Dennis Tuffnell
Media Agency	SMRS
Lead Client Partner	Charlotte Rock
Client Partner	Zoltan Ferenczy
Senior Client Manager	Robyn Brown
Client Manager	Adam Nicholson
Marketing Consultant	Rachel Empson