| Titolo | The Same Blood |
| Agenzia | VML Mexico |
| Campagna | The Same Blood |
| Cliente | Special Olympics |
| Marca | Special Olympics Mexico |
| Posted | Aprile 2019 |
| Settore | Istituzioni/Associazioni |
| Trama | During the International Day of Sport for Development and Peace, Special Olympics Latin America and VMLY&R Mexico launched “The Same Blood,” a film that highlights the valuable contribution of persons with intellectual disabilities to the sport’s world and in our daily lives. The film shares the story of a young boy’s pursuit to follow in his father’s footsteps. Inspired by the sight of future Olympians studying the arts of Judo, we follow the boy as he works to begin his own training in the sport. In the end, we see that his biggest inspiration is his father. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Global Chief Creative Officer | Debbi Vandeven |
| Chief Executive Officer (CEO) | Hector Fernandez |
| Chief Creative Officer | Alexis Ospina |
| General Creative Director | Luís “madruga” Enríquez |
| Creative Director | Rodrigo Casas |
| Copywriting | Ulises Mejía |
| Art Director | Luis "Madruga" Enriquez |
| Executive Producer | Manolo Cedillo |
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