Titolo | Generation meeting |
Titolo (Lingua Originale) | Encontro de Gerações |
Agenzia | Publicis Brasil Comunicação |
Campagna | CBR 1000RR-R Fireblade SP 30th Anniversary Ed. |
Cliente | Honda Motor Co., Ltd. |
Marca | Honda CBR 1000RR-R Fireblade |
Data di Prima Diffusione/Publicazione | 2023 / 3 |
Settore | Motorcycles |
Filosofia | Honda Brazil presents its latest film to celebrate the 30th anniversary edition of the Honda CBR1000RR-R Fireblade. In a celebration of classic and modern, the campaign features the Brazilian Superbike World Championship rider, Eric Granado, and the journalist and professional pilot, Leandro Mello. Sharing the track, Mello pilots the first generation of the original CBR900RR Fireblade, is an icon of his time, while Granado pilots the latest CBR1000RR-R Fireblade, the result of three decades of evolution. Eric Granado's skills highlight the performance and speed of the latest Fireblade, while the experienced reviews of Leandro Mello provide valuable insight into the unique features of the original Fireblade and how the "Total Control" technology influenced the design of the latest model. The film is an homage to the essence of the model, evoking a sense of nostalgia and reverence for a machine that captured the hearts and minds of motorcycle enthusiasts around the world with its sporty design, advanced features and cutting-edge technology. |
Tipo di Media | Branded Content |
Lunghezza | |
Advertising Manager | Marcelo Langrafe |
Advertising Manager | Odair Dedicação Jr. |
Advertising Manager | Erica Mayumi Tabata |
Advertising Manager | Henrique Barbosa Branquinho |
Chief Creative Officer | Mauro Ramalho |
Executive Creative Director | Fabio Astolpho |
Executive Creative Director | Daniel Ribeiro |
Creative Director | Luís Felipe Figueiredo |
Creative Director | Cláudia Cecília |
Associate Creative Director | Ricardo Sarno |
Associate Creative Director | Carla Said |
Creative Team | Erich Moreira |
Creative Team | Markito Mesquita |
VP of Client Services | Gabriela Borges |
Client Services | Isabela Atra |
Client Services | Marcella Spada |
Client Services | Lucas Sabino |
Client Services | Juliana Moreira |
Client Services | Enzo Meneghel |
Head Of Planning | Juliana Elia |
Planning Team | Fabiana Franco |
Planning Team | Pedro Rangel |
Planning Team | Ketilen Gomes de Carvalho |
Planning Team | Soraya Franco |
Media VP | Maurício Almeida |
Media Team | Aline Brazolotto |
Media Team | Priscila Rocha |
Media Team | Mayara Godoi |
Media Team | Adeva Chagas |
Head of Technology and Project | Maria Fernanda Laudisio |
Project Manager | Marcos Montagna |
Project Manager | Veronica Santos |
Project Manager | Vinicius Leite |
Head of RTV | Renata Sayao |
RTV | Fatima Basilio |
RTV | Valeria Andrighetti |
RTV | Leo Alves |