Toyota Aygo - "The Weather Challenge"

Saatchi & Saatchi

Saatchi & Saatchi Madrid, Spagna

Premi

18768

Marca: Toyota Aygo
Paese: Spagna

Cliente: Toyota Motor Corporation

Titolo	The Weather Challenge
Agenzia	Saatchi & Saatchi
Campagna	The Weather Challenge
Cliente	Toyota Motor Corporation
Marca	Toyota Aygo
Data di Prima Diffusione/Publicazione	2015 / 3
Settore	Compact & Small Cars
Slogan	New Aygo with canvas roof, go fun yourself.
Trama	Del Campo Saatchi & Saatchi Madrid presents ‘The Weather Challenge’ for the new Toyota Aygo with a canvas sunroof.
Filosofia	The idea focuses on how weather forecasters consistently deliver inaccurate forecasts, despite the fact that many people rely on their daily forecasts. They never have to be accountable; they still keep their jobs. No matter what. Come rain or shine. In the film, the forecasters are forced to face the consequence of their inaccuracies and face the ‘Weather Challenge’. Maxi Itzkoff & Mariano Serkin CCO Saatchi&Saatchi Europe explained: “We gave the new Aygo to three famous forecasters in three different European cities, for a month. The roof of the car was synchronized to each forecaster’s weather prediction. If they predicted rain, the canvas roof would stay closed. But if they predicted sun, the roof would remain open, no matter what the weather.’ “Aygo is fun and irreverent so we wanted to do something aligned with the brand personality. The most difficult part of the idea was to convince famous forecasters to be part of the challenge” said Stephane Rydlewski, Creative, Media & Production Manager - Toyota Europe. The online film and 30” TV edits will launch in Italy and France on February 27th and then being rolled out across the rest of Europe.
Tipo di Media	Televisione
Lunghezza	131 seconds
Chief Creative Officer	Maxi Itzkoff
Chief Creative Officer	Mariano Serkin
Executive Creative Director	Ariel Serkin
Executive Creative Director	Juan Pablo Lufrano
Executive Creative Director	Rafael Santamarina
Copywriter	Brittany Poole
Copywriter	Tobias Tercic
Art Director	Todd Grinham
Art Director	HERNAN GARCIA
Producer	Raffaella Scarpetti
Producer	Peter Montgomery
Account	Mauro Messina
Account	Michaela Chweidan
Director	Jamie Rafn
Direttore della fotografia	Brendan Galvin
Editor	Tim Hardy
Casa di Produzione	Smuggler