KFC - "The Inevitable"

BBH

BBH London, Regno Unito

27082

Titolo	The Inevitable
Agenzia	BBH
Campagna	The Inevitable
Cliente	KFC
Marca	KFC
Data di Prima Diffusione/Publicazione	2015 / 7
Prodotto	Chicken Share
Settore	Ristoranti e Fast Food
Trama	To build awareness of ‘Chicken Share’, KFC’s new sharing range, BBH has created a campaign which positions the brand as the fast food of choice to share with friends. ‘The Inevitable’ celebrates friends and their power to overcome the obstacles life throws at them. The film portrays a natural life-stage phenomenon that most friends experience in some form, at some point in their lives. The key emotional take out being that our friendships are made stronger and more fulfilled through the act of sharing.
Tipo di Media	Televisione
Lunghezza	40 seconds
Editing Company	Tenthree
Sound	Factory Studios
Advertising Manager	Grant Macpherson
Creative Team	Tom Drew
Creative Team	Uche Ezugwu
Creative Director	Hamish Pinnell
Strategist	Lucian Trestler
Strategy Director	Debra Stephens Ladd
Strategic Business Lead	Sian Cook
Account Manager	Jamie Kisilevsky
Account Director	Leo Sloley
Agency Producer	Natalie Parish
Production Assistant	Sarah Cooper
Casa di Produzione	Moxie Pictures
Director	MJ Delaney
Executive Producer	Dawn Laren
Production Company Producer	Claire Jones
Direttore della fotografia	Ness Whyte
Post Produzione	The Mill London
Editor	Rebecca Luff
Sound	Dan Beckwith
Agency Producer	Louise Long
Photographer	Scott Grummett