TitoloThe Originals - Case Film
Campagna The Originals
Cliente KFC
Marca KFC

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
Tipo di Media Case Study


Latest News

TBWA\RAAD Named to Fast Company’s 2023 list of The Most Innovative Companies in the Middle East for the second consecutive year


TBWA\RAAD has once again been named to Fast Company Middle East's prestigious annual list of the Most Innovative Companies in the Middle East for 2023, marking the second consecutive year the agency has received this esteemed recognition.

This exclusive list honors companies that have demonstrated a profound commitment to innovation, reshaping their industries, and responding to a society that is in the midst of reinvention.

Throughout a rigorous selection process, the editorial team at Fast Company Middle East reviewed hundreds of applications from companies across the region, highlighting those that have made the most significant impact through their initiatives across 23 diverse categories.

TBWA\RAAD was recognized for making a positive social impact and fostering innovation in the workplace.

Reda Raad, Group CEO of TBWA\RAAD said: “It is truly an honor to be recognized once again as one of Fast Company’s Most Innovative Companies in the Middle East for the second consecutive year. This acknowledgment underscores our unwavering commitment not only to creative excellence, but also to our most valuable asset: our exceptional people, who consistently and wholeheartedly deliver the most disruptive work for our clients. Cultivating innovative initiatives in the workplace fuels the team's creativity and ignites their hunger and determination to succeed and grow. TBWA\Worldwide has also been named to Fast Company’s list for the fifth time this year. These thriving accolades reaffirm our dedication to creative versatility and innovation across the collective. A heartfelt thank you goes to our great disruptive minds and clients. This recognition wouldn’t have been possible without their dedication and unconditional collaboration.”

The Most Innovative Companies list is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy. 

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