| Titolo | Safety Wi-Fi |
| Agenzia | Leo Burnett Tailor Made |
| Campagna | Safety Wi-Fi |
| Cliente | Fiat |
| Marca | Fiat |
| Data di Prima Diffusione/Publicazione | 2015 / 5 |
| Settore | Varie |
| Trama | Psychologists say that the best way to change someone’s behavior is by either giving them some form of punishment or a reward. We chose the latter. And so we installed a system that offers free Wi-Fi in Fiat taxicabs. But with one slight catch: the Wi-Fi only worked if the passengers had their seatbelt buckled up. The communication inside those taxicabs explained how the system worked and also the importance of wearing seatbelts in the back seat. The Case study titled Safety Wi Fi was done by Leo Burnett Tailor Made Sao Paulo advertising agency for brand: Fiat in Brazil. It was released in the May 2015. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Market | Brasile |
| Account Manager | Cíntia Mourão |
| Account Manager | Eduardo Crepaldi |
| Account Manager | Caio Perez |
| Creative Director | Eduardo Battiston |
| Planning Team | Tiago Lara |
| Planning Team | Rafael Camilo |
| Planning Team | Marco Farah |
| Executive Creative Director | Marcelo Reis |
| Creative Director | Márcio Juniot |
| Creative Director | Pedro Utzeri |
| Art Director | Vitor Menezes |
| Graphic Producer | Zezinho Lima |
| Graphic Producer | Rodrigo Lima |
| Graphic Producer | Ricardo Sotelo |
| Graphic Producer | Rosilene Ribeiro |
| Copywriter | Alexandre Freire |
| MOTION DESIGN | Christian Balzano |
| Media Manager | Fernando Salles |
| Media Manager | Daniela Franco |
| Media Manager | Paulo Pereira |
| Media Manager | Fernando Bombonatti |
| Media Manager | Nathalia Si |
| Chief Creative Officer | Fred Saldanha |
| Art Director | Maicon Pinheiro |
| Creative Director | Marcelo Bruzzesi |
| Editor | Paulo Staliano |
| Copywriter | Pedro Furtado |
| Sound Production | Wilson Simoninha |
| Sound Production | Jair Oliveira |
| Sound Production | Rodrigo Monteiro |
| Sound Production | Pedro Caldas |
| Sound Production | Dionisio Dazul |
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