| Titolo | Behind Fashion |
| Agenzia | BBDO Düsseldorf GmbH |
| Campagna | Behind Fashion |
| Cliente | People for the Ethical Treatment of Animals PETA |
| Marca | PETA |
| Posted | Aprile 2016 |
| Settore | Fondazioni caritatevoli, Volontariato |
| Filosofia | The ‘Behind Fashion’ campaign, spoke to them when and where they’re most active – during the worldwide ‘Fashion Weeks’ season – in an innovative and inexpensive way. Starting with Berlin Fashion Week, five ‘fashion’ images disguised, as Fall/Winter collections were seeded and key worded, to easily show up in Pinterest. When the fashion crowd expanded the pins, they could literally see the whole picture. |
| Problema | This year, 50 million animals will die in the name of fashion. Leading animal rights charity, PETA, wanted to remind fashionistas about this in a way they couldn’t miss or ignore. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Advertising Manager | Hendrik Thiele |
| Chief Creative Officer | Darren Richardson |
| Chief Creative Officer | Wolfgang Schneider |
| Creative Managing Director | Kristoffer Heilemann |
| Creative Director | Fabiano Oliveira |
| Art Director | Thiago Di Gregorio |
| Art Director | Ailton Henriques |
| Copywriter | Sebastian Steller |
| Copywriter | Sid Guha |
| Illustrator | Jil-Marie Lang |
| Art Director | Ailton Henriques |
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