Burger King - "Whoppa ona Whopper"

BBH

BBH London, Regno Unito

Premi

3425

Marca: Burger King
Paese: Regno Unito

Cliente: Burger King

Titolo	Whoppa ona Whopper
Brief	Because of Covid, any kind of in-person activation was off the table.So we filmed Tinie with 700 cameras, shrunk him to 1/100th of his size, and put him on Whoppers in AR.The activation launched with on-pack stickers in the UK, Colombia and Puerto Rico.For two weeks people scanned the sticker and got their gig from Tiny Tinie, turning every Whopper sold into a stage.Then we opened the experience up to people everywhere by sharing the experience across social – bringing the BK brand into homes all over the world.
Agenzia	BBH
Campagna	Whoppa ona Whopper
Cliente	Burger King
Marca	Burger King
Posted	Novembre 2021
Settore	Ristoranti e Fast Food
Trama	When UK rapper Tinie released his track Whoppa, we knew we needed to collab.The result was Tiny Tinie Performs Whoppa on A Whopper.In a world with no live music, we turned every Whopper into a stage using AR.
Tipo di Media	Case Study
Chief Marketing Officer (CMO)	Katie Evans
Associate Creative Director	Ben Edwards
Associate Creative Director	Guy Hobbs
Creative Director	Felipe Guimaraes
Chief Creative Officer	Stephen de Wolf
Social Creative	James McComb
Strategy Director	Saskia Jones
Agency Producer	Georgia Dickinson
Producer	Thom Godsill
Lead Music Supervisor	Hywel Evans
Designer	Ali Freeman
Designer	Josh Bailey
Designer	Christian Tunstall
Casa di Produzione	Dimension Studios
Casa di Produzione	SNK Films
Casa di Produzione	Bully Entertainment
Sound Production	String
Sound Production	String & Tins
BSS Photographer	Korrie Powell
Music Production	Warner Chappell
Music Production	Parlophone Records