Plusnet - "Made that way 1"

Accenture Song

Accenture Song London, Regno Unito

8040

Titolo	Made that way 1
Agenzia	Accenture Song
Campagna	Made That Way
Cliente	Plusnet
Marca	Plusnet
Data di Prima Diffusione/Publicazione	2016 / 8
Settore	Internet Service Providers
Filosofia	The campaign comprises of multiple creative variants aimed to leverage the various formats in which online ads are now served. Brand front man ‘Plusnet Joe’ pokes fun at the situations we often find ourselves in when faced with ‘yet another ad’ by cutting through to the unassuming viewer and making light of the situation. The skippable formats aim to encourage viewers to stick around a bit longer rather than just hitting the skip button as soon as it’s presented, whilst the forced executions acknowledge the truth that they’ll be intruding on the viewers own time for the next 30 seconds and there’s not much the viewer or Joe can really do about it.
Problema	Celebrate how Plusnet can’t help but be helpful, thanks to their Yorkshire roots
Tipo di Media	Web Film
Lunghezza	31 seconds
Sound Design Company	Grand Central Recording Studios
Creative Team	Rob Donaldson
Creative Team	Joe Dennett
Creative Director	Dickie Connell
Account Planner	Matt Sadler
Account Director	Alex Guyan
Agency Producer	Georgia Dickinson
Casa di Produzione	Kream
Director	Damien O Donnell
Production Company Producer	Paula Mackersey
Production Manager	Francesca Resteghini
Direttore della fotografia	Peter Robertson
Editor	Tom O Falherty
Editor	Jonah Maddox
VFX Company	Kream
Post Produzione	Anne-Marie Downes
VFX Artist	Beverley Wells
Colorist	Scott Harris