| Titolo | Dropped |
| Agenzia | House 337 |
| Campagna | Dropped |
| Cliente | Certified Sports |
| Marca | Certified Sports |
| Data di Prima Diffusione/Publicazione | 2022 / 9 |
| Settore | Fondazioni caritatevoli, Volontariato |
| Trama | The film bleakly outlines the catastrophic effect on some of the 99% of academy players released from their contracts - with many feeling so devastated by their crushed dreams and lack of aftercare that they feel they have nothing left to live for. With no help to seek alternative careers and non-existent mental health support, the film shows how abandoned and lost these vulnerable young people are when released from their contracts. In the film we hear their voices detail the deep depressions they fell into because of the lack of aftercare support, and how some contemplated taking their own lives - interspersed with newspaper cuttings of fellow former academy footballers who tragically succeeded. Jeremy Wisten, who was 18 when he took his own life after being dropped by Manchester City’s academy, and Josh Lyons, a former Tottenham Hotspur academy player who killed himself aged 18 after being let go, are among those to have suffered in recent years. ‘Dropped’ finishes with a call to action from Certified Sports demanding that aftercare for former players is made a legal duty for ALL professional football academies. |
| Filosofia | A hard-hitting, heartbreaking new film is being released to highlight the devastating impact top-flight football academies have on young men when they drop those who don’t make it and give them no mental health support to deal with what is often a life-changing and traumatic decision. The beautifully shot but harrowing four-minute film, ‘Dropped’, exposes the harsh reality of the mental health issues currently running rampant in youth football, where children are brutally rejected at what is often the most vulnerable time of their young lives. The film tackles the impact of being deemed not good enough and highlights how the young hopefuls can be left feeling so heartbroken by rejection that some want to end their lives. More than three-quarters of academy players are dropped between the ages of 13 and 16. Often, this happens with no warning and no support. Just 0.012% of academy players will ever turn professional. The eye-opening film is the brainchild of former Fulham FC academy player Max Noble, who was dropped at a young age after needing double knee surgery. It was made for the non-profit sports activism organisation he founded, Certified Sports. Which is demanding that aftercare be made a legal duty for all professional football academies and was produced pro bono by House 337’s Rob Sanderson who was recently shortlisted by British Young Arrows as best Director for the film. . Kids can be officially signed by Premier League and Championship sides aged just nine – but some clubs have pre-academy development schemes for children as young as five. The contracts commit the kids to the academy four times a week, and many have been with a club for more than a decade when they are suddenly cut loose, often having sacrificed schooling for the chance to make it, focusing on football rather than academic qualifications. Dropped will be debuted across Certified Sports social channels and website. #FootballAcademyAftercare #TogetherCertified |
| Tipo di Media | Web Film |
| Lunghezza | |
| Più informazioni | https://www.certifiedsports.co.uk/ |
| Footage | Big Buoy |
| Cinematografia | Richard William Preisner |
| Director | Robert Sanderso |
| Casa di Produzione | HOUSE337 |
| Producer | Kabir Malick |
| Producer | Max Noble |
| Producer | Robert Sanderson |
| Executive Producer | Melody Sylvester |
| Post-production Producer | Kabir Malik |
| Post Produzione | Kabbage |
| Editor | Rob Sanderson |
| Editor | Sam Hopkins |
| Colorist | Alexandre Nerzic |
| Color Producer | Stacia Akaba |
| Music Composer / Sound Design | Jack Rowley |
| Sound | Octa Audio |
| VFX Artist | Brian Carbin |
| VFX Artist | Joe West |
| VFX Company | Stone Dogs |
| Designer | Andy McGuigan |
| Additional Credit | Sabrina May |
| Additional Credit | Georgina Moxey |
| Additional Credit | Ollie Campbell |
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