Titolo | Telcollection |
Agenzia | TBWA\ Helsinki |
Campagna | Telcollection |
Cliente | Prisma |
Marca | Prisma |
Data di Prima Diffusione/Publicazione | 2020 |
Settore | Negozi di abbigliamento e accessori |
Filosofia | Prisma Telcollection was a counterpunch to a corona-torn market situation, when clothes were not selling anymore because of the transition from on-site work to remote offices. The brand activation challenged the audience to consider the product category of clothing from a totally new perspective in a way that was relevant to the bizzare times of COVID-19. The Telcollection was brought to life throughout the sales funnel all the way from traditional advertising to re-organizing the in-store experience in every Prisma around the country. |
Tipo di Media | Integrated Media/360 Activation |
Lunghezza | |
Media Agency | Carat Finland Oy Ab |
Casa di Produzione | SCREEN |
Creative Director | Joni Furstenborg |
Account Director | Juha Halmesvaara |
Account Director | Nina Immonen |
Brand Manager | Minni Jaakola |
Media Agency | SOK Media |
Designer | Hanna Karlsson |
Art Director | Sami Kelahaara |
Data & Insight Trainee | Ellen Lindbom |
Vice President (VP) | Taneli Mattelmäki |
Account Manager | Anette Michelsson |
Copywriter | Tuomas Perälä |
Executive Creative Director | Mikko Pietilä |
Chief Creative Officer | Jyrki Poutanen |
Copywriter | Roni Regnér |
Junior Planner | Ville Ruokonen |
Junior Art Director | Ville Rutanen |
Planner | Anssi Soini |
Junior Communication Specialist | Saana Sundberg |
Project Manager | Laura Pyykönen |
Producer | Hanna Heikkilä |
Direttore della fotografia | Jonas Lundqvist |
Editor | Mikko Kuoppasalmi |
Colorist | Marko Terävä |