Licra - "David"

Publicis Conseil

Publicis Conseil Paris, Francia

3039

Titolo	David
Agenzia	Publicis Conseil
Campagna	Faces of Fear
Cliente	Licra
Marca	Licra
Data di Prima Diffusione/Publicazione	2021 / 1
Settore	Istituzioni/Associazioni
Trama	LICRA and Publicis Conseil have created a campaign to reaffirm the commitment and vocation of the association, since its creation, in the fight against all types of racism and thus to assert the "R" of the International League Against Racism and Anti-Semitism (in French: Ligue Internationale Contre le Racisme et l’Antisémitisme). This campaign illustrates how racism has evolved. Because if less and less French people declare themselves as racists, acts unfortunately increase. A new form of racism qualified as "ordinary" and a generated hatred which today crystallizes around the fear of the other.Because it is fear that often leads to racism. And in our society where continuous information and overexposure to messages have become a norm, this fear is frequently spread.Often irrational, manipulative and intrusive, it takes on the face of current affairs, debates and theories to interfere in our subconscious and still too frequently lead us to racism.
Tipo di Media	Stampa e stampati
Lunghezza	76 seconds
Chief Creative Officer	Marco Venturelli
President	Marco Venturelli
Art Director	Clement Palouzier
Copywriter	Antoine Querolle
Strategic Planner	Didier Tavares
Casa di Produzione	Prodigious