Gurbani Chadha
Strategist at Deutsch, New York
New York, Stati Uniti
TitoloThe “Baking Of” the Gingerbread Branch
Agenzia
Campagna Gingerbread Branch
Cliente The PNC Financial Services Group
Marca PNC Bank
Data di Prima Diffusione/Publicazione 2015 / 12
Settore Finanza/Assicurazioni
Filosofia PNC Bank released its 32nd annual Christmas Price Index on Monday, Nov. 30, which mimics the Consumer Price Index by pricing out each gift from the classic Christmas carol, The 12 Days of Christmas. But this year, Deutsch & PNC wanted to bring fun and finance together for the holidays, by building the world’s first life-size bank branch made of real gingerbread!
The PNC Gingerbread Branch was open to the public December Friday Dec. 4–Sunday, Dec. 6 at Penn’s Landing in Philadelphia.
Inside the Gingerbread Branch, kids and their families learned about the gifts and their prices from 12 beautiful columns meticulously crafted by expert pastry chefs. They enjoyed hot cocoa and gingerbread cookies from the Cookie Counter. The Gingerbread Branch wasn’t just a showcase for the Christmas Price Index, it was a working PNC Bank branch, where you could open an account or get some cash from a cookie-encrusted ATM. The design and architecture of the branch was part Art Deco and part Willy Wonka. 
Tipo di Media Infomercial
Lunghezza
Market Stati Uniti
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