Babyshop - "A World We Deserve"

FP7/DXB - McCann Worldgroup

FP7/DXB - McCann Worldgroup Dubai, Emirati Arabi

Premi

13999

Marca: Babyshop
Paese: Emirati Arabi

Cliente: Landmark Group

Titolo	A World We Deserve
Agenzia	FP7/DXB - McCann Worldgroup
Campagna	A World We Deserve
Cliente	Landmark Group
Marca	Babyshop
Data di Prima Diffusione/Publicazione	2020 / 4
Settore	Online Retail, E-store
Trama	amadan during COVID-19 isn’t just another Ramadan. An environment of pessimism lingers in a month that has always been one full with optimism and celebration. But, there’s a lot of good happening around us and between us. And that good is worth remembering during this crisis and even after we get through it. So, Babyshop, a children’s retailer is sharing a poignant film this Ramadan encouraging us to remember what we’ve learnt from these challenging times. And it has done so through sourcing thoughts from children around 9 countries in the world. Told through the eyes and the words of children, a moving song echoes the sentiment of remembering the good we’ve done amidst the worst of times we’ve faced, and forms the backdrop to black & white photographs with quotes from the children. The execution style was chosen to differentiate from the typical Ramadan and COVID-19 ads and break away from oft-trodden territories.
Tipo di Media	Web Film
Lunghezza	124 seconds
Director	Tahaab Rais
Head of Strategy	Tahaab Rais
Agency Producer	Vicky Kriplani
Editor	Ashraf Muhammadunny
Colorist	Ashraf Muhammadunny
Regional Creative Director	Oliver Robinson
Regional Creative Director	Fouad Abdel Malak
Copywriter	Tahaab Rais
Art Director	Tahaab Rais
Creative Director	Tahaab Rais
Executive Creative Director	Karim Kazan
Copywriter	Karim Kazan
Art Director	Karim Kazan
Creative Director	Aunindo Sen
Group Account Director	Vicky Kriplani
Singer	Brittin Lane
Songwriter	Tahaab Rais
Music Composer	Brittin Lane
Digital Retoucher	Amit Borawake
Advertising Manager	Mitin Chakraborty
Advertising Manager	Mona El Zibda
Advertising Manager	Karla Nicoletti
Advertising Manager	Joana Lima
Casa di Produzione	FP7/DXB - McCann Worldgroup