Worldwide, about 8% of men and 0.5% of women are color blind, which can affect their perception of the colors red, green and blue. This trait often remains undetected among children until they’re between 6 and 8 years old, which can lead to problems in school and daily life. In order to aid early detection, online store Babyshop has launched a range of dual-color pencils, combining “normal” rainbow colors with the hues a color blind person would see. These are used for simple screening sessions using coloring books in selected schools in Dubai, allowing on-the-spot detection of color blindness. The experiment is due to be expanded to other schools in Dubai and potentially further afield.
|
|
Titolo | ColourCheck |
Agenzia | Publicis Middle East |
Campagna | ColourCheck |
Cliente | Landmark Group |
Marca | Babyshop |
Vuoi vedere tutti i crediti? this content is for subscribers only
Inseirisci
Già abbonato? Log on
| |
Data di Prima Diffusione/Publicazione | Solo abbonati |
Settore | Solo abbonati |
Trama | Solo abbonati |
Filosofia | Solo abbonati |
Tipo di Media | Case Study |
Lunghezza | |
Chief Executive Officer (CEO) | B...el K...sh Solo abbonati |
Chief Strategy Officer | T...ab R..s Solo abbonati |
Chief Creative Officer | R...el A....to Solo abbonati |
Creative Director | M....ed B....HE Solo abbonati |
Arti Director / Concept | T..a B...a Solo abbonati |
Art Director / Photographer | R..f Ba.....on Solo abbonati |
Senior Copywriter | N....as R....rd Solo abbonati |
Senior Designer | J....da ..n R...en Solo abbonati |
Director | I...m R....an Solo abbonati |
Senior Art Director | M....ed Y....ef .l N...ar Solo abbonati |
Senior Copywriter | h..i m...en Solo abbonati |
Business Leader | V...y Kr....ni Solo abbonati |
Producer | A...d E...by Solo abbonati |
Art Director | Moh........ssef .l N...ar Solo abbonati |
Strategic Business Lead | V...y Kr....ni Solo abbonati |
Production Company Producer | A...d E...by Solo abbonati |