PRIDE - "Let’s see things from a new Perspective "

FP7/DXB - McCann Worldgroup

FP7/DXB - McCann Worldgroup Dubai, Emirati Arabi

Premi

30764

Questo spot fa parte della collezione ACT Responsible

Marca: PRIDE
Paese: Emirati Arabi

Cliente: Emirates NBD

Titolo	Let’s see things from a new Perspective
Agenzia	FP7/DXB - McCann Worldgroup
Campagna	PRIDE – People Receiving Independence and Dignity through Empowerment.
Cliente	Emirates NBD
Marca	PRIDE
Data di Prima Diffusione/Publicazione	2015 / 2
Settore	Enti sociali a sostegno dell'integrazione delle razze, delle minoranze, dei disabili
Slogan	Let’s see things from a new Perspective
Trama	Emirates NBD invited people in the UAE to a special art exhibition called ‘Perspectives' showcasing exclusively curated work created by upcoming artists. 100% of the proceeds went to Manzil – an NGO for special needs children in the UAE.
Filosofia	We conducted a live auction in conjunction with Auction House, where patrons could own those works of art. We then gave them the opportunity to meet the talented artists. And the surprise they experienced was something they were not expecting.
Tipo di Media	Case Study
Lunghezza	269 seconds
Head of Insights & Strategy	Tahaab Rais
Associate Creative Director	Josephine Younes
Associate Creative Director	Nayaab Rais
Creative Strategy and Insights	Tahaab Rais
Art Director	Josephine Younes
Copywriter	Nayaab Rais
Account Director	Vicky Kriplani
General Manager – Business Unit	Spiro Malak
Account Manager	Layan El Hafi
Account Executive	Erna Redzepagic
Designer	sameer ketkar
Design Director	Erol Salcinovic
Head of Creative Services	Khaled Hamza
Production Manager	Sreenivasan Kuniyil
Studio Artist	Kashif Ahmed
Retouch Artist	Amit Borawake
Events & Activations Manager	Chelle Dauban
Head of Group Brand Management	Elena Cruz (Emirates NBD)
CSR Program Manager	Abeer Khalfan Obaid Khalfan (Emirates NBD)
Production	Filmpudding
Executive Producer	Layal Moukahal Azzi
Senior Producer	Alain Abi Khalil
Production Manager	Kamilla Huseynova
Associate Producer	Carla Sawan
Director	Nizar Sfair
Direttore della fotografia	Riki Butland
First Assistant Director	Jeremy Williams
First Assistant Director	Ziv Gordon
Gear House	Inhouse Film
Gear House	Pro Action
Post Production House	Serena
Music Composition	BKP Music
Production Consultant	Dolly Saidy (Mint)
Producer	Rawan Khatib (Mint)
Editors and Motion Artists	Ashraf Muhammadunny
Editors and Motion Artists	Aurangzaib Zafar
Photography	Ashraf Muhammadunny