Subito.it - "The Offline Test"

Publicis Italy

Publicis Italy Milan, Italia

7419

Titolo	The Offline Test
Agenzia	Publicis Italy
Campagna	The Offline Test
Cliente	Subito.it
Marca	Subito.it
Data di Prima Diffusione/Publicazione	2017 / 4
Settore	Online Retail, E-store
Trama	We all know the basic safety rules to buy something without being frauded. Subito.it - the #1 site to buy and sell online - wanted to remind these rules to its users to avoid each scam’s attempt that can happen on the platform. To do so publicis milan repeated the same scam attempts that happen on the net in a real store with real customers. Proving that to shop safe online, you just have to do it as if you are offline.
Tipo di Media	Web Film
Lunghezza	126 seconds
Advertising Agency	Publicis Italy
CEO Publicis Italia and Global CCO Publicis WW	Bruno Bertelli
Executive Creative Director	Cristiana Boccassini
Associate Creative Director	Aureliano Fontana
Associate Creative Director	Bruno Vohwinkel
Art Director	Giovanni Greco
Copywriter	Enrico Pasquino
Group Account Director	Simona Coletta
Account Supervisor	Serena Girola
Agency TV Producer	Luana Strafile e Matilde Bonanni
Strategic Planner	Noa Dekel
Casa di Produzione	Bedeschi Film s.r.l.
Director	Claudio Gallinella
Editor	Fabrizio Squeo