Sky Bet - "End the game your way"

Grey London

Grey London London, Regno Unito

805

Marca: Sky Bet
Paese: Regno Unito

Cliente: Flutter Entertainment

Titolo	End the game your way
Agenzia	Grey London
Campagna	End the game your way
Cliente	Flutter Entertainment
Marca	Sky Bet
Data di Prima Diffusione/Publicazione	2023 / 10
Settore	Intrattenimento vario
Filosofia	Sky Bet, the UKs Number 1 betting app, is proud to announce its latest innovation, 'Sky Bet AccaFreeze.' This exciting new product offering demonstrates Sky Bet's commitment to pushing the boundaries of the betting industry, introducing a unique, market-first feature to the world of accumulators. To launch this game-changing initiative Grey London, Sky Bet's creative partner, have created an awareness campaign titled ‘End the game your way’. A full 360 media campaign to promote this milestone in the betting category. Grey London was appointed as Sky Bet's integrated brand strategy and creative partner in January 2023, with the brief to lead the brand into its next phase of growth. AccaFreeze is the first collaboration between Grey London and Sky Bet. Sky Bet AccaFreeze provides an additional level of control to your accumulator. In a 5+ match result bet, when one of the selections is winning, customers have the power to lock in the result in-play. Regardless of the final match outcome, that leg of the accumulator will pay out at the initial price. This innovation extends the enjoyment and tactical aspect of accumulator betting beyond kick-off, as customers can strategically choose when to deploy their freeze token. To launch this new feature, the campaign demonstrates how Sky Bet has given over control to the football fan, allowing you to 'End the game your way'. The TV spot shows how the fan ultimately holds the power with Sky Bet AccaFreeze; building up the tension in an upcoming football star getting the opportunity to come on and score the equalising goal after months of hard graft, painful training and countless ‘Top Bins’, before suddenly having his dream come to an abrupt end as he’s frozen by a fan who wants to end the game their way. This TV spot is supported by further executions showing how with AccaFreeze, Sky Bet have rewritten the rules of football to allow fans to have a say over the end result.
Tipo di Media	Televisione
Lunghezza	60 seconds
Casa di Produzione	Iconoclast UK
Editing Company	Tenthree
VFX Company	Electric Theatre Collective
Audio Post Production	Grand Central Recording Studios
Advertising Manager	Davnet Reid
Advertising Manager	Leigh Peacock-Goodwin
Advertising Manager	Ashley Vann
Casa di Produzione	Flutter
Creative Manager	Mark Forster
Head of Production	Marcus Richardson
Lead Producer	Holly Liddell
Senior Creative Manager	Richard Duke
Executive Creative Director	David Wigglesworth
Creative Director	Christopher Lapham
Creative Director	Aaron McGurk
Creative	Tom Charter
Creative	Ivo Lazarov
Head of Production	Maxine Hose
Senior Producer	Anthony Borkett
Producer	Hananha Willers
Business Affairs	Sarah Scarlett
Managing Director	Jonny Tennant-Price
Business Director	Matt Paris
Senior Account Manager	Clyde Hurst
Global Chief Strategic Officer	Jonathan Lee
Planning Director	Gilliam Caldwell-Dunn
Director	Glenn Kitson
Executive Producer	Guy Rolfe
Producer	Sorcha Bacon
Editor	Dan Sherwen
Colorist	Luke Morrison
Post-production Producer	Sydney Levy
Sound Design and Mix	Munzie Thind
Sound Design and Mix	Raja Sehgal
Sound Producer	Hils Macdonald