adidas - "Impossible Field"

180 Amsterdam

180 Amsterdam Amsterdam, Olanda

13583

Titolo	Impossible Field
Agenzia	180 Amsterdam
Campagna	Impossible Field - adidas
Cliente	adidas
Marca	adidas
Posted	Novembre 2005
Settore	Abbigliamento sportivo
Trama	SUMMARY In 2005, adidas launched a through-the-line campaign to reinforce its position as the #1 football brand. It captured the imagination of the football target through an epic impossible story in which adidas, its products, its players and the game are literally elevated to another level. As a result, the brand enhanced its #1 position, achieving significant gains in key tracking metrics, market share across all key European markets and effective media usage.
Tipo di Media	Televisione e Cinema
Lunghezza	60 seconds
Market	Europe
Sound Design Company	740 Sound Design & Mix
Post Production	Framestore
Casa di Produzione	Kleinman Productions
Executive Creative Director	Andy Fackrell
Creative Director	Dean Maryon
Art Director	Dean Maryon
Copywriter	Ben Abramowitz
Account Supervisor	Dan Gibson
Account Supervisor	Mark Schermers
Advertiser's Supervisor	Uli Becker
Advertiser's Supervisor	Arthur Höld
Agency Producer	Peter Cline
Agency Producer	Tony Stearns
Producer	Johnnie Frankel
Producer	James Hatcher
Director	Daniel Kleinman
Lighting Director / Lighting	John Lynch
Music Composer	Junkie Xl
Editor	Steve Gandolfi
Editing Company	Cut and Run London
Actor / Celebrity	David Beckham
Actor / Celebrity	Michael Ballack
Actor / Celebrity	Gonzalez Raúl
Actor / Celebrity	Jermain Defoe
Actor / Celebrity	Javier Saviola
Actor / Celebrity	Ricardo Kaká
Head of Planning	Andy Edwards