| Titolo | Big Business |
| Agenzia | Arnold |
| Campagna | Truth |
| Cliente | American Legacy Foundation |
| Marca | truth |
| Posted | Marzo 2010 |
| Settore | Anti-Drug/Alcohol/Tobacco Message |
| Tipo di Media | Televisione |
| Creative Director | John Kearse |
| Art Director | Eric Stephenson |
| Art Director | Rob Kottkamp |
| Art Director | Dave Wallard |
| Art Director | Peter Bullis |
| Art Director | Amy Appleton |
| Chief Creative Officer | Pete Favat |
| Copywriter | Greg Nelson |
| Copywriter | Will Chambliss |
| Director | Henry Alex Rubin |
| Casa di Produzione | Smuggler |
| Agency Producer | Carron Pedonti |
| Account Manager | Paul Nelson |
| Account Supervisor | Kat Karpati |
| Sound | Mike Secher |
| Editor | Lawrence Young |
| Editing Company | Cosmo Street |
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