Sound at King Lear

Moneyfarm - "Wealth, together"

Fold7

Fold7 London, Regno Unito

1453

Marca: Moneyfarm
Paese: Regno Unito

Cliente: Moneyfarm

Titolo	Wealth, together
Agenzia	Fold7
Campagna	Wealth Together
Cliente	Moneyfarm
Marca	Moneyfarm
Data di Prima Diffusione/Publicazione	2024 / 1
Settore	Online Financial Service
Slogan	Wealth, together
Filosofia	Centred around the powerful tagline ‘Wealth, together’, a dynamic new advertising campaign, comprising a TV commercial created by Fold7 on behalf of digital wealth manager Moneyfarm, launches today. This strategic initiative marks a significant step forward in Moneyfarm's commitment to becoming a total wealth partner for its investors. Tasked with bringing their new brand identity and manifesto to life in what has become a crowded and increasingly competitive environment, Fold7 are delighted to bring a fresh TV campaign to screens across both the UK and Italy starting on Monday 15th January. Moneyfarm appointed Fold7 as agency of record in 2023. Together, they have developed the campaign to highlight Moneyfarm's hybrid model; showing the benefits of combining the power of smart technology with the reassurance of expert human guidance when investing, ultimately giving their investors the best of both worlds. A simple mechanic showing how two possibilities can combine, has allowed for an execution that is more playful and distinctive, breaking category traditions. A series of 30”, 15”, 10” and 6” TV, social and digital edits show the protagonist, whose ‘best of both’ keeps getting better and better when faced with a number of everyday choices. He starts off with a simple ‘best of both’ offering: ice cream or coffee? A restrained style of jacket or something more flamboyant? Motorbike ride or game of golf? And by the end, the advert entertainingly goes on to show us that neither needs to be mutually exclusive as the character is laden with a whole world of ‘best of both’. Corgi or dalmatian? Well, you can in fact have a Dalmorgi! – echoing the Moneyfarm model that you can have the benefits of both.
Tipo di Media	Televisione
Lunghezza	30 seconds
Chief Creative Officer	Ryan Newey
Senior Creative	Charlotte Robins
Senior Creative	Nina Griffiths
Business Director	James May
Account Director	Toby Moore
Head of Production	Michelle Hickey
Producer	Izy Brand
Strategy Director	Lizzie Haycocks
Casa di Produzione	Blink London
Director	Fred Rowson
Direttore della fotografia	Jaime Feliu-Torres
Executive Producer	Paul Weston
Production Company Producer	Andrew Rawson
Production Designer	Ranya El-Refaey
Costume	Emma Lipop
Editor	Samuel Marr
Editing Company	Stitch
Post Produzione	Selected Works
VFX Supervisor	Dan Crozier
Sound Engineer	Dugal MacDiarmid
Sound	King Lear