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Emanuele Viora
Emanuele Viora
Executive Creative Director at ACNE Milano
Milan, Italia
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Titolo#SponsoredByGatorade
Agenzia
Campagna #SponsoredByGatorade
Cliente Stokely-Van Camp
Marca Gatorade
Data di Prima Diffusione/Publicazione 2015 / 10
Settore Soft drinks, acque toniche
Slogan The more you sweat. The more you get
Trama #SponsoredByGatorade is a unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training. 
Filosofia From sponsor of the best to sponsor who deserve.
#SponsoredByGatoradeA unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.By connecting all you sport devices to Sponsored By Gatorade, every time you work out you collect Gatorade points, which can be redeemed for 4 levels of rewards to support you and stay active on the program. 
Problema Every year millions of people start training with the best of intentions.Unfortunately, 73% of them will drop out any sport activities within 6 weeks.How to keep them motivated? 
 
Risultato In 4 months4.510.591 minutes workout53.283 benefit claimed736.000 participants86% of registered athletes keep training after 6 weeks. 
Tipo di Media Integrated Media/360 Activation
Lunghezza
Più informazioni https://www.sponsoredbygatorade.it/
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