| Titolo | Real Nurses Stories |
| Agenzia | Doner |
| Campagna | The True Nurse Stories |
| Cliente | Allegheny Health Network |
| Marca | Allegheny Health Network |
| Data di Prima Diffusione/Publicazione | 2020 / 12 |
| Settore | Pubblica sicurezza, salute, igiene |
| Trama | If 2020 has cemented anything, it’s that real heroes don’t wear capes; they wear scrubs. Allegheny Health Network (AHN) and Marvel Comics agree. Marvel, the iconic media brand, has collaborated with AHN to celebrate real-life healthcare heroes through a brand-new comic book, developed together with advertising agency Doner. AHN is introducing The True Nurse Stories, a new Marvel comic book about real-life nurses and their heroism. Each character and story stems from the experiences of real people who provide healthcare throughout AHN’s 13 hospital facilities in Western Pennsylvania, serving as amalgams of the dozens of nurses who shared their stories. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| SVP Brand Marketing | Shelby Rauen |
| Social Strategist | Katie Pavlak |
| EVP | Pete Spender |
| SVP Brand Marketing | Jamie Heberling |
| Assistant Account Executive | Skyler Mills |
| Global Chief Creative Officer | Eric Weisberg |
| EVP Creative Director | Jon Krevolin |
| SVP Group Director | Stephen Osterman |
| Copywriter | Burke DiPiazza |
| Art Director | Rob Reid |
| Art Director | Sara Showers |
| Copywriter | Jay Brockmeier |
| Project Manager | Eric Kanerva |
| Project Manager | Stacie Burgess |
| VP Executive Producer | Mike Stark |
| Associate Social Producer | Brian Warneck |
| Art Producer | James LaMoreaux |
| Producer | Skylar Healy |
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