Ohio Opioid Education Alliance - "Don't Live in Denial, Ohio"

Ogilvy Worldwide

Ogilvy Worldwide New York, Stati Uniti

2583

Questo spot fa parte della collezione ACT Responsible

Marca: Ohio Opioid Education Alliance
Paese: Stati Uniti

Cliente: Ohio Opioid Education Alliance

Titolo	Don't Live in Denial, Ohio
Agenzia	Ogilvy Worldwide
Campagna	Don't Live in Denial, Ohio
Cliente	Ohio Opioid Education Alliance
Marca	Ohio Opioid Education Alliance
Posted	Novembre 2019
Settore	Anti-Drug/Alcohol/Tobacco Message
Filosofia	Denial, Ohio is a community just like any other. It feels familiar with families out to eat, parents running errands, doing household chores, or spending the afternoon in the backyard or at a sporting event. But when it comes to opioid abuse, these people believe that they are immune to the dangers of the crisis. Denial, Ohio is a place where parents think opioid abuse won’t affect “my kids or family”. These parents dangerously believe that their kids are too busy, do well in school, have good friends, would talk to their parents about anything – and would never try the opioids that are often easily accessible in their parent’s medicine cabinet. Don’t live in Denial, Ohio. Talk to your kids about opioids and properly dispose of old prescription pills – important steps to help prevent the next generation from abusing opioids.
Tipo di Media	Case Study
Lunghezza	129 seconds
Account Management	Jeff Traverso
Account Management	Kari Steele
Account Management	Carlos Huasipoma
Account Management	Zoe Lupo
Media Agency	Universal McCann EMEA
PR Agency	Paul Werth Associates
Account Director	Margaret Rimsky
Executive Creative Director	Vicki Azarian
Group Creative Director	Eduardo de la Herran
Group Creative Director	Stephan Lundberg
Copywriter	Kevin Breen
Art Director	Jennifer Ma
Art Director	Mariel Schroder
Agency Executive Producer	Melanie Baublis
Agency Producer	Josh Kornrich
Casa di Produzione	Moxie Pictures
Casa di Produzione	Nice Shoes
Post Produzione	Big Sky Editorial
Music Executive Producer	Karl Westman