Karl Westman
Music Executive Producer at Station Film
New York, Stati Uniti
TitoloLike You've Never Felt Before
Agenzia
Campagna Innovation AND You
Cliente Philips
Marca Philips Sonicare
Data di Prima Diffusione/Publicazione 2015 / 5
Settore Spazzolini da denti
Trama his isn’t your typical 4 in 5 dentists recommend commercial. As you’ll see in the spot, once the Sonicare toothbrush users are finished doing their daily brush, they are so inspired from the feeling the electronic toothbrush gives them, they literally are speechless and cannot help but dance in sync with the electronic brush on the countertop. And yes – the tooth brush does dance! It cannot resist the dancing urge with its 62,000 brush movements per minute.
The ‘Live You’ve Never Felt’ campaign comes with motive. Philips did their homework and found that 65% of Americans are still using manual toothbrushes, simply because they think they are good enough to get the job done and are unaware of the short-term benefits of electronic toothbrushes. The spot is part of a larger campaign designed to persuade manual toothbrush users to make the switch to Philip’s Sonicare electronic toothbrush, a brush that gives you healthier and cleaner gums in just two weeks and like many of its fans have verifiably said, gives you an indescribable feeling of confidence. 
Tipo di Media Televisione
Lunghezza
Senior Partner, Group Creative Director
Copywriter
Copywriter
Senior Partner, Managing Director
Executive Group Director
Executive Group Director
Account Supervisor
Assistant Account Executive
Business Manager
Producer
Music Production Coorindator
Music Production Coordinator
Casa di Produzione
Director
Editing Company
Editor
Assistant Editor
Producer
Executive Producer
Graphics / Visual Effects Switch FX
Flame Artist
Flame Artist
Producer
EP
Audio
Audio Engineer
Footage
Colorist
Group Planning Director

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