| Titolo | The Useful Book |
| Agenzia | Acne |
| Campagna | The Useful Book |
| Cliente | Acne R&D |
| Marca | Acne R&D |
| Data di Prima Diffusione/Publicazione | 2012 |
| Settore | Advertising Agencies |
| Trama | The challenge was to re-invent the book. And to do it in an easy, accessible way that got people curious about what Acne R&D is all about. |
| Tipo di Media | Stampa e stampati |
| Art Director | Johan Bello |
| Copywriter | Erik Bergqvist |
| Other | Elin Bäckman |
| Other | Julia Reijs |