Banana Boat - "Nest Domes"

Wunderman Thompson

Wunderman Thompson Bogotá, Colombia

Premi

4955

Questo spot fa parte della collezione ACT Responsible

Marca: Banana Boat
Paese: Colombia

Cliente: Edgewell Personal Care

Titolo	Nest Domes
Agenzia	Wunderman Thompson
Campagna	Nest Domes
Cliente	Edgewell Personal Care
Marca	Banana Boat
Data di Prima Diffusione/Publicazione	2023 / 4
Settore	Prodotti per l'abbronzatura
Trama	Banana Boat in partnership with The Colombian Sea Turtle Conservation Program (ProCTMM) created an innovative and sustainable solution to protect turtles form the damaging effects of global warming: Nest Domes.These are the first natural domes that regulate sand temperature on the beaches, influencing the conditions in terms of shading and ventilation needed to hatch an even proportion of female and male newborns.Inspired by the organic shape of turtle’s shells and designed with the help of marine biologists, local artisans, designers, and engineers, the Nest Domes were created with materials that make part of the sea turtle’s ecosystem.Nest Domes are a global scale solution with an open-source blueprint that will be made available to everyone, with the hope that they will be created and installed on beaches globally.
Filosofia	According to experts, in the last four years, 99 per cent of sea turtles have been born female. The sand's warmth influences their sex during the incubation phase: research shows that if a turtle's eggs incubate below 27.7°C the turtle hatchlings will be male. If the eggs incubate above 31°C the hatchlings will be female. This of course means that the hotter the sand, there’s more probability of female newborns – and so the concern for sea turtles’ eventual disappearance grows. Wunderman Thompson Colombia and Banana Boat, in partnership with The Colombian Sea Turtle Conservation Program (ProCTMM), have come up with an innovative and sustainable solution: Nest Domes. Inspired by the organic shape of turtle’s shells and made with natural materials, the Nest Domes are Domes that regulate sand temperature on the beaches, influencing the proper conditions in terms of shading and ventilation needed to hatch a better proportion of female and male newborns. Designed with the help of Marine Biologists, local artisans, designers, and engineers, the Nest Domes were created with Caribbean wood from Santa Marta (Col.), that make up part of the sea turtle’s ecosystem. Light wood which helps to reflect the sunrays, Internal layers are made of cork, a material that is 100% bio-degradable and importantly, a natural coolant, while the outer layer is covered with flaxseed oil to prevent humidity when it rains. The design has handcrafted windows especially created to guarantee the proper circulation of wind, pushing the hot air, out of the dome.
Tipo di Media	Integrated Media/360 Activation
Lunghezza	114 seconds
Advertising Manager	Gabriel Suárez
Advertising Manager	Nicolás Cuberos
Global Chief Creative Officer	Bas Korsten
Global Chief Creative Officer	Daniel Bonner
Regional Chief Creative Officer	Daniel Minaker
Regional Chief Creative Officer	Sebastian Tarazaga
Chief Executive Officer (CEO)	Julián Mercado
Chief Creative Officer	Daniel Payan
Executive Creative Director	Sergio Tenjo
Executive Creative Director	Pipe Ruis Pineda
Creative Director	Diego Peña Barrera
Creative Team	Juan Sebastián Rodríguez
Creative Team	Patricio Vargas
Head of Art	Daniel Matamoros
Copywriter	Camila Escobar
Account Executive	Sara Giraldo
Motion Graphics Designer	Nicolás Arévalo
Senior Editor	Leonardo Vargas
Casa di Produzione	Oriental Films
Director	Jean Michel Cerf
Direttore della fotografia	Joaquin Papich
Executive Producer	Mathias Esmoris
Music / Sound Design	DC Audio
Music / Sound Design	Diego Cáceres
Industrial & 3D Design	Andrés Moreno