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Sebastian Tarazaga
Sebastian Tarazaga
Regional Digital Chief Creative Officer at VML Mexico
Buenos Aires, Argentina
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TitoloThe Pirate Match
Agenzia
Campagna Pirate Match
Cliente DirecTV
Marca DirecTV Go
PostedNovembre 2022
Settore Media/Editoria
Trama The Pirate Match is an action that tracked the piracy consumption journey among sports fans and, instead of offering ads, gave them two hours of live content, with a pirated version of the match they sought.This idea put DIRECTV GO face to face with consumers of pirated content and, instead of confronting them, brought them on board.The entertainment lasted for 120 minutes and not only became a hot topic among football fans in 28 countries, but gave them a chance to leave piracy behind with a single click.
Problema Streaming and live broadcast paid platform.
Tipo di Media Case Study
Advertising Manager
Advertising Manager
Advertising Manager
Media Planner
Media Planner
Media Planner
Chief Executive Officer (CEO)
Global Chief Creative Officer
Global Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Creative Director
Associate Creative Director
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Agency Executive Producer
Project Manager
Strategy Director
Account Director
Agency Account Manager
New Business Director
Casa di Produzione Buzz Creative Content Studio
Managing Director
Director
Executive Producer
Production Company Producer
Editor
Sound Production
Executive Music Producer
Executive Music Producer
Music Producer
Music Composer
Photographer
Photographer

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