Titolo | The Ingredient of Christmas (English Sub) |
Titolo (Lingua Originale) | L'ingrédient de Noël |
Agenzia | Publicis Conseil |
Campagna | L'ingrédient de Noël |
Cliente | Carrefour |
Marca | Carrefour |
Data di Prima Diffusione/Publicazione | 2021 / 12 |
Settore | Grande Distribuzione alimentare |
Trama | With the Christmas holidays approaching, Carrefour has decided to put solidarity at the heart of its new campaign. The campaign highlights the testimonies of all who are mobilized every day, from our customers to our employees, for the most vulnerable. Therefore this year, 500 000 meals will be donated to associations, proving that "the best ingredient of Christmas is solidarity". This campaign showcases the spirit of solidarity and commitment that drives the Carrefour team alongside 1,600 associations in the collection and donation of unsold food in stores, the « Boucles du Cœur » operation in stores in favor of local associations fighting against food insecurity, support for the national collections of the Food Banks and the Restos du Coeur. In addition to the 500,000 meals offered at the end of the year, Carrefour is multiplying its acts of generosity during this end of year period: ● Hosting Food Bank drives in stores. Carrefour is launching a radio and social media campaign that invites consumers to visit its stores but also its competitors to donate to the drive. #ChristmasSpirit ● 1 meal offered by Carrefour to the “Restos du Cœur” for each purchase of a Christmas chestnut log by Jean Imbert. Activation is relayed in-store and on social media. ● Carrefour offers up to 50,000 additional meals in a special activation on Youtube. The influencer TEEQZY will call on viewers to watch the Christmas film until the end, and react in real-time to the different scenes of the film. |
Tipo di Media | Interattivo |
Lunghezza | |
Chief Strategy Officer | Valérie Henaff |
Agency Producer | Anne Boucher |
Executive Director | Marie Wallet |
Music Creative Director | Christophe Caurret |
Creative Team | Lucas Bouneou |
Advertising Manager | Nathalie Jacquier |
Chief Creative Officer | Marco Venturelli |
President | Marco Venturelli |
Account Director | Aurelie Fossoux |
Strategic Planner | Christophe Defaye |
Head of Production | Christophe Ancelet |
Creative Team | Eric Esculier |
Post Produzione | Julien Daniel |
Account Executive | Elsa Azar |
Advertising Manager | Jennifer Peyre |
Frédéric Prados | |
Director | Grimblat Dimitri |
President | Agathe Bousquet |
Social Media Strategy | Gautier Rennes |
Strategic Planner | Lydia Tamarat |
Advertising Manager | Caroline Dassié |
Advertising Manager | Charlotte Sophie Boue |
Executive Creative Director | Jean-François Goize |
Creative Team | Maud Robaglia |
Post Produzione | Clémence Gasnier |
Music Composer | Joe Spampinato |
Post Produzione | Prodigious Paris |
Sound Production | Prodigious Paris |
Casa di Produzione | Gang Life |
Post Produzione | BANDAPART |