| Titolo | The columns of hate |
| Brief | A French deputy, Laeticia Avia, has proposed a law against online racism at the National Assembly. LICRA saw an opportunity to remind all deputies the importance to fight any kinds of racism. Before the vote, LICRA hacked the National Assembly and turned it into a media, showing that the racism has never been so high on the internet. LICRA hoped this event helped to convince deputies to vote for this law. |
| Agenzia |
Publicis Conseil
|
| Campagna |
The columns of hate
|
| Cliente |
Licra
|
| Marca |
LICRA
|
| Posted | Gennaio 2021 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit
|
| Trama | A French deputy, Laeticia Avia, has proposed a law against online racism at the National Assembly. LICRA saw an opportunity to remind all deputies the importance to fight any kinds of racism. Before the vote, LICRA hacked the National Assembly and turned it into a media, showing that racism has never been so high on the internet. LICRA hoped this event helped to convince deputies to vote for this law. |
| Tipo di Media |
Interattivo
|
| Chief Creative Officer |
Bruno Bertelli
|
| Executive Creative Director |
Marco Venturelli
|
| Creative Director |
Elie Trotignon
|
| Art Director |
Eric Esculier
|
| Copywriter |
Eric Esculier
|
| Account Manager |
Laurent Enet
|
| Casa di Produzione |
Athem
|