| Titolo | South Carolina |
| Agenzia | Leo Burnett |
| Campagna | Great Tastes of America 2018 |
| Cliente | McDonald's |
| Marca | New York Stack |
| Data di Prima Diffusione/Publicazione | 2017 / 5 |
| Settore | Ristoranti e Fast Food |
| Trama | Friends and colleagues discussing what they are going to have for lunch. One character suggests McDonald’s because he/she is keen to try the ‘Great Tastes of America’ burgers. Just describing the authentically American flavours, the characters begin to transform into their bold American alter egos. A very British sense of ‘mundanity’ remains throughout with neither character reacting to the transformation. By the end, though, both characters have gone totally ‘all out’ American |
| Tipo di Media | Televisione |
| Lunghezza | |
| Agency Producer | Jack Robinson |
| Creative Director | Peter Heyes |
| Creative Director | Matt Lee |
| Producer | Sam Levene |
| Producer | Ally Mee |
| Director | Myles New |
| Copywriter | Laura Randall |
| Creative Director | Chaka Sobhani |
| Account Director | Beth Watts |
| Account Executive | Gracie Smith |
| Board Account Director | Victoria Reiz |
| Account Manager | Jack Brenman |
| Art Director | Gareth Butters |
| Director | The Bobbsey Twins From Homicide |
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