Toronto Jewish Film Festival - "Contractor"

DDB Canada

DDB Canada Toronto, Canada

10179

Marca: Toronto Jewish Film Festival
Paese: Canada

Cliente: Toronto Jewish Film Festival

Titolo	Contractor
Agenzia	DDB Canada
Campagna	Film. It’s what Jews do best.
Cliente	Toronto Jewish Film Festival
Marca	Toronto Jewish Film Festival
Data di Prima Diffusione/Publicazione	2013 / 4
Settore	Fiere, Eventi, Festivals
Trama	The Toronto Jewish Film Festival (TJFF) needed to broaden its reach and increase ticket sales. Our challenge was that TJFF was largely perceived to be a religious film festival, featuring movies heavy on Jewish content and light on action, drama, suspense and laughs - a belief that couldn't be further from the truth. Our goal was to establish the TJFF as a festival with broad appeal, featuring the finest in film. To accomplish this, we playfully reminded people that the Jewish community has a long-standing reputation for making great film. And that’s precisely what the TJFF is all about. Great Film.
Tipo di Media	Televisione
Lunghezza	31 seconds
Colour	Alter Ego
Executive Creative Director	Denise Rossetto
Executive Creative Director	Todd Mackie
Creative Director	David Ross
Creative Director	David Horovitch
Creative Director	Paul Wallace
Copywriter	David Ross
Copywriter	David Horovitch
Art Director	Jake Bundock
Art Director	Paul Wallace
Agency Producer	Caroline Clarke
Agency Producer	Andrew Schulze
Account Team (SVP, Managing Director)	Melanie Johnston
Account Team (Senior Account Executive)	Leigh Farlow
Strategy	Parker Mason
Strategy	Sandra Moretti
Casa di Produzione	Suneeva
Director	David McNally
Producer	Kristina Anzlinger
Executive Producer	Geoff Cornish
DOP	Johnny Cliff
Post-Production Company	PosterBoy Edit
Editor	Raj Ramnauth
Executive Producer	Michelle Rich
Online	AXYZ
Online Producer	Karen Huybers
Online Artist	Brodie McNiell
Colourist	Tricia Hagoriles
Audio House	Keen Music
Casting	Mann Casting