| Titolo | Fly Responsibly |
| Agenzia | DDB Unlimited |
| Campagna | Fly Responsibly |
| Cliente | KLM Royal Dutch Airlines |
| Marca | KLM |
| Data di Prima Diffusione/Publicazione | 2019 / 7 |
| Settore | Trasporto Aereo, Ferroviario, Automobilistico, Marittimo. |
| Trama | KLM Royal Dutch Airlines is launching a global call to action on sustainable travel under the name ‘Fly Responsibly’. The airline is stepping forward to ask the aviation industry as a whole - and also individual travellers – to join forces to create a more sustainable future for aviation, together. In an open letter published this weekend in leading international newspapers including the New York Times, the Guardian, the Frankfurter Allgemeine Zeitung, the airline is urging everyone to join in this effort. This includes asking corporates and individuals making responsible travel decisions. |
| Filosofia | The open letter from KLM’s CEO, Pieter Elbers, is published in international newspapers in the US, the UK, Brazil, the Netherlands, the Nordics and Germany, and is underpinned by a social video, which asks a series of questions including: ‘Do you always have to meet face-to-face?, could you take the train instead?, and could you contribute by compensating your CO2 emissions or packing lightly?’ The video is part of an online platform, where under the new name and logo ‘Fly Responsibly’, which will be seen across KLM communication, the airline commits itself to achieving maximum progress. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Managing Director | Esther te Pas |
| Creative Director | Ed van Bennekom |
| Production | Czar |
| Production | Pedri animations |
| Post Production | Storm post productions |
| Music | MassiveMusic |
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