Titolo | Take-off Tips |
Agenzia | DDB Unlimited |
Campagna | Take-off Tips |
Cliente | KLM |
Marca | KLM |
Data di Prima Diffusione/Publicazione | 2019 / 1 |
Settore | Trasporto Aereo, Ferroviario, Automobilistico, Marittimo. |
Filosofia | Rather than passively waiting for a flight, KLM has created an innovative way to share the kind of priceless local tips and cultural insights that their customers can’t get by reading a guidebook. Using a live connection, travellers can chat with a hologram of their counterparts, looking each other straight in the eye. Allowing travellers separated by thousands of miles to sit face to face - just as in real life. With KLM’s Take-off Tips bar, customers are able to talk to each other at airports in Amsterdam, Oslo, and Rio de Janeiro – strangers who would otherwise never have met. |
Tipo di Media | Case Study |
Lunghezza | |
Creative Director | Ed van Bennekom |
Managing Director | Esther te Pas |
Head of Marketing | Natascha van Roode |
Casa di Produzione | Circus Family |
Editing Company | The Compound |
Sound Design Company | MassiveMusic |