Esther te Pas
Managing Director at DDB Unlimited
Amstelveen, Olanda
TitoloTake-off Tips
Agenzia
Campagna Take-off Tips
Cliente KLM
Marca KLM
Data di Prima Diffusione/Publicazione 2019 / 1
Settore Trasporto Aereo, Ferroviario, Automobilistico, Marittimo.
Filosofia Rather than passively waiting for a flight, KLM has created an innovative way to share the kind of priceless local tips and cultural insights that their customers can’t get by reading a guidebook. Using a live connection, travellers can chat with a hologram of their counterparts, looking each other straight in the eye. Allowing travellers separated by thousands of miles to sit face to face - just as in real life. With KLM’s Take-off Tips bar, customers are able to talk to each other at airports in Amsterdam, Oslo, and Rio de Janeiro – strangers who would otherwise never have met.
Tipo di Media Case Study
Lunghezza
Creative Director
Managing Director
Head of Marketing
Casa di Produzione
Editing Company
Sound Design Company

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